(VFC Project) Careerin Tech Online Career Fair - Marketing + Event Planning

PROJECT DESCRIPTION Careerin Tech Society is a non-profit that helps people develop their careers in the tech sector. Careerin is organizing online career fairs to connect tech talents open for new jobs and tech companies that are hiring and we also invite tech professionals to share career insights or best practices in different topics. Careerin is using videos and online events to help candidates learn more about tech companies, their mission, culture, and people in the teams so they can find the companies that they are aligned with. During the online career fair, companies will have founders or hiring managers that talk about what their companies are about in videos and they will have online meeting sessions with candidates that are interested in joining them. Candidates can create a self-intro video on our platform that can be accessed by the companies that they are interested in, so they can tell their stories in person in the video instead of being another resume in the pile. The career insights sessions can help students or people that are new to the tech industry to learn about the different career paths, while the best practices sessions are good for professional development and experience sharing with their peers in the tech industry. Venture for Canada Intrapreneurs will help us in organizing and running our monthly Careerin Tech online event. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES Event planning and management Marketing and promotion Outreach to potential tech companies and professionals IDEAL ROLES/RESPONSIBILITIES:* Roles include: Event sessions host - Identify and recruit speakers to share career insights or other topics in their roles (HR/Marketing/Sales/Software Engineering etc), host these online sessions by introducing their speakers if it's a webinar or interviewer if it's a fireside chat interview Job fair organizer - Reach out to tech companies that are hiring Marketing + PR - Event promotion in our social media channels, other tech communities, and tech medias Sponsorship - Reach out to potential sponsors to secure sponsorship for our events (professional firms, tech companies, etc) FINAL PROJECT DELIVERABLES: Organizing and running our monthly Careerin Tech online event PROJECT MENTOR NAME: Kenneth Ip - CEO of Careerin Tech Society

Aisha Comfortable Coliving - Digital Marketing Content And Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. As our customers are women age 18+, we have many sub customer segments and we need to create social media content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like the team to design a marketing strategy in addition to creating content,. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating visually engaging digital content for our various social media platforms Creating lead generating landing pages to produce email leads and email lists. Recording and airing videos to promote awareness for the business Communicating our vision and core values with the public through different media channels. Marketing strategy design Posting content to different social media platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media posts/ads Webinars/Videos Marketing content including blogs Organizing and Managing ads campaigns PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kathy Daiz Aisha ElSherbiny

EON Media - B2B Marketing and Creative Storytelling

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Marketing and Creative Storytelling for B2B Startup that is targeting to reach Media, Entertainment and Sports League companies as audience and the personas targeted are CTO, CEO, VP of Product, Chief Product Officer, etc. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop a brand awareness strategy for the company based on the different and unique innovative marketing methods Create marketing artifacts such as social media posts, and creative content for increasing brand awareness IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Create marketing artifacts such as social media (LinkedIn, Twitter, Clubhouse, etc.) posts for targeting the right audience Create creative content for the brand positioning statement that resonates with the target audience Draft content for content marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Marketing artifacts that help define the voice of the company Create content and implement strategies that improve brand awareness

GreyLit - Marketing through Research, Writing + Planning

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Our Why We can save lives, by changing the way research and information is shared. Our Beliefs We believe that all research matters. Insights and understandings can be gained from all types of research regardless of format, outcomes and processes. We believe that knowledge is power. Access to the right information at the right time, allows people to make decisions that will positively change lives. We believe that publishing doesn’t have to be painful. The technology exists that allows information to be shared, nearly instantly around the world in any format. Our Vision To have a positive impact on the world through the immediate access of research and information from around the globe. Our Mission To make front-line information accessible. Our Values These values indicate expected behaviour of Grey Lit team members in their daily contribution to fulfil our mission and vision. Violation of these values will result in dismissal. Integrity Passion Excellence Accessibility Innovation Communication Discipline Character Consistent Execution This project will 1-Help our customers find content that is relevant to their decision making and their programming. We have 3 customers that need a lit review completed, and the articles need to be uploaded into their knowledge mobilization portal. 2-help a customer raise awareness about gender equity and gender equality as they raise their collective voice for change by researching and writing about 30 blogs that are thought provoking, calls to action based on selected "Awareness days" ex Take Back The Night and Orange Shirt day. And to write short, single, introductory paragraphs on about 75 days of awareness. 3- launch 3 new products under the GreyLit umbrella! It is an exciting time to be part of our start-up, as we are ready to sell these new products for the first time! This project will allow the students to flex any and all of their marketing muscle and know how. With full training and education around the products and the pain they will solve, students will have the opportunity to lead the market entry of new product, including crafting ads, writing website copy, and everything in between. This will make an excellent story to tell during an interview! KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Conduct lit reviews for 3 different customers, results into the GreyLit portal Write about 30 blogs on specific days of awareness Create short one paragraph blurbs on about 75 awareness days Upload all the work into Word Press Create marketing and sales copy that will introduce the new products to our customers Create a marketing plan for these products that can include but not be limited to ads, "cold" email text, social media posts etc IDEAL ROLES/RESPONSIBILITIES ARE SOMEONE WHO: loves wordsmithing, will hunt for the perfect word or phase that describes our products. The introduction of these products to the market are your sole responsibility, no one has done it before, and this should excite not terrify. Will be responsible for writing content for our website, any ads, posts, and creating an images to go along with it thinks creating a marketing plan is fun is a google search ninja and can find research outside traditional academic journals is upset by gender inequality and is passionate about making change likes to edit their own work, as we need the material to be grammatically correct and typo free FINAL DELIVERABLES 3 Marketing plans, one for each product 3 sets of marketing material, for each of the products. At least 100 relevant articles are found for each customer, 300 in total, articles are uploaded into the GreyLit portal Blogs and Days of Awareness intro paragraphs are error free and ready to publish.