Anahit Armenakyan
Anahit Armenakyan
Associate Professor - She
(3)
4
Nipissing University
Nipissing University
North Bay, Ontario, Canada

Promotional Campaign - Fall 2024

MKTG 3416

Oct 1, 2024 - Dec 3, 2024

Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.

Matches 3
Category Communications + 1
Closed
Nipissing University
Nipissing University
North Bay, Ontario, Canada

Promotional Campaign

MKTG 3416

Jan 21, 2024 - Apr 8, 2024

Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.

Matches 1
Category Communications + 1
Closed