

- Location
- Toronto, Ontario, Canada
- Bio
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Jennifer graduated from Carleton University with a B.Sc Hon in Biology and Psychology. During her career she has held various positions including Project Manager, Computer System designer and developer, Process Re-engineering Analyst and National Trainer in the Insurance and Pharmaceutical industries.
She has been involved with Canadian Congenital Heart Alliance since 2006, on the Board of Directors since 2013. She has represented CCHA at CCS Congress, various patient education conferences across Canada, the Sick Kids Family Education Days, Sick Kids Transition Nights and ISACHD symposium.
In 2010, Jennifer initiated the partnership between CCHA and the Cardiac Health Foundation of Canada in their annual Walk of Life fundraiser, to raise funds for CCHA programs and cardiac rehabilitation programs across Canada. In 2012 she was invited to join the Walk of Life’s steering committee. Most recently she has co-led a 5 organization collaboration partnership that includes Heart and Stroke.
- Companies
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- Categories
- Marketing strategy Information technology Media
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Recent projects

Level UP: Non-profit fundraising toolkit development
Number of individual students required: 1 We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for. Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch. Other duties the student may complete could include : general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pages We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email) Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Strategic Planning
Project Summary Development of strategic plan. Project Scope Research, analyze and facilitate creation of innovative 3 year strategic plan to grow non profit and target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Research and analyze strategies to grow non profit and differentiate from competitors. Facilitate strategic planning session with board of directors Create road map and outline to move the organization to the next level.

Volunteer Program for Non-Profit
Project Summary To research and develop a volunteer recruitment and management program to helps us achieve organizational growth goals Project Scope Our organization is able to offer a class project for a team of students. Project Objectives Research methods for recruiting volunteers and develop recruitment strategy Outline volunteer onboarding/orientation program Framework and best practices for ongoing volunteer management

Website Redesign
PROJECT SCOPE Project Summary Redesign exciting website for improved functionality, navigation, aesthetics and overall user experience Project Scope A survey of our members included feedback on our website. While some feedback indicated that the site was pretty good, others felt it needed a better layout, better organization and a facelift. Last overhaul was done in 2014 and we feel the look, feel and layout needs to be updated and user friendly. Our website is built on Drupal and want to continue with current website hosting and maintenance which is user friendly and budget friendly to charities and non-profits. As our organization is volunteer run, we don't have the capacity for a steep learning curve that a new system platform requires. Project Objectives Conduct a needs analysis to determine scope and requirements - may include user feedback, previous surveys conducted. Create design specs and wireframe. Conduct user testing on working prototype, use feedback to optimize design. Applying design thinking theory and practices to create a prototype.