Circular Fashion Integration for Musey
Musey aims to enhance its business model by incorporating circular fashion principles, focusing on sustainability and ethical practices. The project involves developing a take-back program that encourages customers to return used items, which can then be repurposed or recycled. This initiative seeks to minimize waste and promote sustainable consumption. Additionally, the project will explore collaborations with local and international artisans to create unique, eco-friendly fashion pieces. By integrating these practices, Musey hopes to empower customers to participate in a sustainable fashion ecosystem, supporting ethical production and reducing environmental impact. The project will provide learners with the opportunity to apply their knowledge of sustainable business practices and fashion industry dynamics.
Branding and Graphic Design for Musey
The main goal for the project is to create a brand moodboard, colour pallets, communication templates, and other graphics for Musey, a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. The project aims to reflect the company's commitment to positive change and its vision of a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. This will involve several different steps for the students, including: - Researching and understanding the mission and values of Musey. - Creating a brand moodboard that captures the essence of Musey's vision and values. - Developing colour pallets and communication templates that align with the brand's identity. - Designing other graphics such as various size logos, social media assets, style guide and marketing materials that represent Musey's commitment to fair trade, sustainability, and community enrichment.
New Product Marketing
We would like students to design promotional material and a marketing strategy to market two new product lines. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
Website Development
Our organization, Musey, is currently using WordPress platform for our website. We are looking to improve its overall usability and add new features. Our primary goal is to work with students to create a more engaging and accessible website. The project involves four key steps: 1. Enhancing User-Friendliness: We will collaborate to redesign elements to enhance the overall user experience and navigation. 2. Developing a Knowledge Hub: A dedicated section for a knowledge hub will be integrated into the website where users can access videos and blogs featuring sustainability stories and impact. 3. Content Creation Assistance: Students will work with our team to curate and create content for the knowledge hub. 4. Training: We will provide training sessions for the students to ensure they understand how to update and maintain the website.ite efficiently.
Sustainable Fashion Week Post-Event Analysis and Communication
Musey is hosting Canada's first community-driven Sustainable Fashion Week, an event focused on promoting eco-friendly fashion and community engagement. The project aims to conduct comprehensive research and generate detailed post-event reports and communications. The goal is to document the event's impact, create engaging materials for next year's promotion, and maintain a focus on sustainability and community impact. This involves analyzing the event's success, gathering feedback from participants, and compiling data into various formats. The project will help Musey understand the event's outcomes and prepare for future editions, ensuring continuous improvement and heightened community involvement.
Sustainable Fashion Week Planning
The main goal of this role is to plan and coordinate a sustainable fashion week event scheduled for September. This event will include various activities, hubs, and community fringes focused on promoting eco-friendly and ethical fashion practices. The ideal candidate will have strong organizational skills, excellent communication abilities, and a passion for sustainability in the fashion industry.
KPIs and Measurement Tools for Corporate Social Responsibility and Sustainability Engagement
The main goal for the project is to establish key performance indicators (KPIs) and measurement tools for Musey's Corporate Social Responsibility (CSR) and Sustainability engagement. This will involve several different steps for the students, including: - Conducting research on best practices for CSR and Sustainability engagement in the social enterprise sector. - Collaborating with Musey's team to identify specific areas of impact and desired outcomes for CSR and Sustainability initiatives. - Developing a set of KPIs that align with Musey's mission and values, and can be used to measure the success of CSR and Sustainability efforts. - Identifying and implementing measurement tools to track progress towards the established KPIs. - Creating a reporting framework to communicate the results of CSR and Sustainability initiatives to internal and external stakeholders.
Accessibility Testing and Implementation
We would like to collaborate with students to conduct accessibility tests on our website. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Conducting accessibility tests remotel. Analyzing and reporting the metrics / results of the tests. Recommending website improvements based on findings. Implementing suggested accessibility measures.
Musey Visual Identity Enhancement
The main goal for the project is to create a visually appealing Musey mood board that reflects the brand's identity, values, and essence. This project aims to capture the cultural richness, sustainability, and artistic elements that define Musey. This will involve several different steps for the students, including: Researching and understanding Musey's brand identity, values, and essence. Curating images, colors, and textures that represent the cultural richness, sustainability, and artistic elements of Musey. Creating a digital or physical mood board that visually communicates the brand's identity and values. Presenting the mood board to the Musey team for feedback and revisions. Finalizing the mood board based on feedback and delivering the completed project.
Fashion Blog Creation for Musey
The main goal for the project is to research and create a fashion blog with a year's worth of weekly content on topics such as sustainability in traditional craftsmanship and learnings, how to be sustainable in your fashion choices, and more. The project also involves interviewing subject matter experts and building relationships, as well as designing a user-friendly web experience to share the content.
Creating Graphic Design and Marketing Assets
We want to create marketing collateral and social media posts from videos and images. This initiative involves: Collaborating with the project manager to assess choices in the branding book, ensuring alignment with Musey's branding goals, and making any needed revisions. Designing and presenting thumbnail concepts for various assets (banner ads, illustrations, infographics) based on the updated branding guide, to be included in proposals for review by the project manager. Developing the full designs for each branding asset using Canva, incorporating feedback and approval from the project manager. Creating multiple thumbnails with diverse color schemes, with a particular emphasis on the Knowledge Hub, including the design of icons and product photography.
Brand Voice
Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.