Marketing Material Development for Research Money

Research Money, a leading provider of insights and analysis on innovation and research funding, seeks to enhance its marketing and promotional efforts. The goal of this project is to create compelling marketing materials that will increase engagement with Research Money's newsletters, website, and social media platforms. Students will apply their knowledge of digital marketing, graphic design, and content creation to develop a cohesive set of promotional assets. This project offers an opportunity to work on real-world marketing challenges and contribute to the visibility and reach of a respected industry publication. Key tasks include: - Analyzing current marketing materials and identifying areas for improvement. - Designing visually appealing graphics for social media and the website. - Crafting engaging copy for newsletters and promotional posts. - Developing a content calendar to ensure consistent and strategic posting.

Market Analysis for Research Money

Research Money, a company specializing in providing insights and analysis on research and development funding, seeks a comprehensive market analysis to better understand its current market position and identify growth opportunities. The goal of this project is to gather and analyze data on industry trends, competitor strategies, and customer preferences. This will help Research Money refine its offerings and marketing strategies. The project will involve tasks such as data collection, analysis, and reporting, and will require the application of market research methodologies learned in the classroom. The analysis should provide actionable insights that can guide the company's strategic decisions.

CRM Contact List Enhancement and Reader Activity Assessment

Research Money seeks to enhance its CRM system, Zoho, by developing and refining a comprehensive contact list. The goal is to ensure that all contact information for leads and contacts is accurate and up-to-date. This involves verifying and updating details such as place of work, phone numbers, and email addresses. Additionally, the project aims to assess whether each contact is an active reader of the company's newsletters, "From The Publisher" and "Innovation This Week." By completing this project, learners will apply their knowledge of CRM systems and data management to improve Research Money's engagement with its audience. Key Tasks: - Gain a working knowledge of Zoho CRM to efficiently navigate and update contact records. - Cross-check and update contact details, ensuring accuracy in fields such as place of work, phone numbers, and email addresses. - Determine and document whether each contact is an active reader of the newsletters using available metrics within Zoho. - Provide a report summarizing the status of contacts, including the number of active and inactive readers.