Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.

Competitive analysis

SWOT analysis

Segmentation and targeting analysis

Positioning strategy

Marketing strategy

Marketing Communication Plans, including digital marketing

Implementation plan including scheduling, budget breakdown and metrics