Level Up: Sales Prospecting and Operations Help
Positions available: 1-3 We're looking for sales interns, and needs some help in performing sales, sales planning, research, forecasting, and Sales operations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for energetic teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. Social media research, competitor analysis, virtual conversation with the prospects, Sales email creations, and more! Suitable projects in the sales stream include: * Direct sales activities to reach the customers and make sales. * Cold sales emails , cold calling Sales prospecting Sales forecasting. Sales operations. Research , integration using tools like Pipedrive, data analysis, positioning
Startup needs help for effective Business operations, scaling/licensing, growth
Number of Positions : 4 or 5 Our challenges: There are several tonnes of paper wasted in North America. At the same time, the demand for paper bags is increasing. The kraft paper bags are not eco-friendly. Currently, we collect clean newsprints, flyers from local libraries and flyer distributors (Nova Scotia & New Brunswick). Once it is collected, we clean it without any chemicals or bleaching. After that, we make paper bags and sell to small businesses. There are multiple challenges includes on handling logistics, supply chain management, essentials for small companies, maintaining labour, financing. We are looking for consulting on how to grow the business to the next level, Identify all the current issues ? Perform SWOT analysis, Competitor analysis, How to license our technologies, what are all the opportunities, scaling and growing the business to the next level. Franchising opportunities suggest solutions, it can be improvised solutions, brand new solutions. 1) Business operations performance 2) Labour issues 3) Management team 4) Licensing 5) Scaling/growing 6) Franchising opportunities 7) Perform a SWOT analysis 8) Competitive analysis 9) Building a board of directors 10) Raising funding 11) Effective Manufacturing process/planning 12) Process flow 13) Software solutions/cloud management 14) Integration with solutions This project will be great learning for students because this project involves real-time research, analysis, and development. The students get great hands-on from this project. We are looking for enthusiastic, energetic students/teams to participate, and help us to propose solutions. And mutually benefit each other. Please feel free to contact me at Greenii.Inc1@gmail.com
Looking for Assistance for paper waste research, source analysis
Number of Positions : 4 or 5 Our challenges: There are several tonnes of paper wasted in North America. At the same time, the demand for paper bags is increasing. The kraft paper bags are not eco-friendly. Currently, we collect clean newsprints, flyers from local libraries and flyer distributors (Nova Scotia & New Brunswick). Once it is collected, we clean it without any chemicals or bleaching. After that we make paper bags and sell to small businesses. There are multiple challenges includes on handling logistics, supply chain management, essentials for small company. We need help to perform research on the existing paper mills across Canada and USA. To properly analyze the waste they generate, what happens to the waste papers, how many chemicals are involved, the end-to-end lifecycle of the papers produced and recycled. We are looking for business solutions, suggestions from students on How to effectively collect the clean paper wastes and turn them into profitable and sustainable businesses. We want the students to study paper mills and their waste and recycling models and suggest solutions, it can be improvised solutions, brand new solutions. 1) Business operations performance 2) Purchasing, sourcing, and procurement 3) Distribution and transportation 4) Supply and demand planning 5) Logistics 6) Manufacturing 7) Process flow 8) Software solutions/cloud management 9) Integration with solutions This project will be a great learning for students because this project involves real-time research, analysis, and development. The students get great hands-on from this project. We are looking for enthusiastic, energetic students/teams to participate, and help us to propose solutions. And mutually benefit each other. Please feel free to contact me at Greenii.Inc1@gmail.com
Digital content creation, social media, branding
Number of positions available: 1 team of 6 persons Our organization (Greenii Inc.) needs some digital content creation, social media, branding, and graphic design help! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, SEO positioning, Digital content creation for sales, social media marketing, graphic design, prototyping, one-page creations, and more! Branding Research to define our unique brand position and create consistent promotional messaging Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story SEO Positioning / Social media marketing Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: * Keyword analysis to determine relevant search terms to our organization * A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share · Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site · Creating engaging content for prominent media websites · Working with tools and programs such as Google Analytics, Shopify, Mailchimp, Hootsuite, Metric analysis Digital content creation/Social media content · Write blog articles, email newsletters/sequences, and other content pieces on assigned topics · Assist with a social media video launch to promote our organization · Evaluate recent successful user-generated campaigns, preferably in our sector · Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking to develop automatic paper folder machine using pneumatic control desig
Our organization (Greenii Inc.) needs some help on developing a custom paper folder using pneumatic control designs or linear actuators! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We currently employ independent contractors (newcomers/refugee women) to make paper bags. It's a tedious process of collecting the recycled papers such as newsprints and flyers and manually fold it. Since some of the small papers need to glue to make them into large sheets, some of the papers are folded already. However, we need a machine to fold at the right edges, crease, and fold into paper bag form. This project may combine research, 3d modeling, product development, fabrication, simulations, Pneumatic control systems, or electric actuators. Research on the existing paper folding machines Research on existing paper bag making machine Design and drafting 3D modeling Brainstorming design ideas. Developing a design prototype. Build a basic prototype Refining design ideas with feedback from experts You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer and desired online store features should be conducted. We want to have a design prototype that will help us to develop the machine for production implementation. The final deliverables include: A tested prototype of our machine design. A 10-minute presentation on the research and design process and insights. A report on the prototypical store design, with supporting research insights and testing results. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent design, engineering, automation design skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking help for UX/UI, website, E-commerce integrations
No of positions: 5 Our organization (Greenii Inc.) needs some help on UX/UI, website, e-commerce integrations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We currently created our website with Shopify, we have not received any traffic so far. We are looking for energetic teams that can help amplify what makes us unique and create a better UX/UI Experience for our customers. This project may combine research, google analytics, Metric analysis, Hubspot (CRM) data analysis, positioning, social media research, competitor analysis, Amazon seller, Etsy seller, eBay seller, email creations, and more! Mapping out the online purchase process. Conducting user interviews and industry research. Brainstorming design ideas. Developing a design prototype. Surveying our target customers for design feedback. Refining design ideas with feedback from experts and target customers. Find out the reasons, why there is no traffic to our Shopify website? Amazon seller, etsy seller, ebay seller, other e-commerce platforms integration, and account creations. You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer and desired online store features should be conducted. We hope to gain an understanding of the features and design that our target market will expect in our new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation. The final deliverables include: A tested prototype of our online store design. A 10-minute presentation on the research and design process and insights. A report on the prototypical store design, with supporting consumer research insights and testing results. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent communications skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Digital content creation, social media, branding
Number of positions available: 1 team of 6 persons Our organization (Greenii Inc.) needs some digital content creation, social media, branding, and graphic design help! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, SEO positioning, Digital content creation for sales, social media marketing, graphic design, prototyping, one-page creations, and more! Branding Research to define our unique brand position and create consistent promotional messaging Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story SEO Positioning / Social media marketing Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: * Keyword analysis to determine relevant search terms to our organization * A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share · Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site · Creating engaging content for prominent media websites · Working with tools and programs such as Google Analytics, Shopify, Mailchimp, Hootsuite, Metric analysis Digital content creation/Social media content · Write blog articles, email newsletters/sequences, and other content pieces on assigned topics · Assist with a social media video launch to promote our organization · Evaluate recent successful user-generated campaigns, preferably in our sector · Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and video skills would be the ideal candidate for this project. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking help for sales planning, research, forecasting
Positions available: 4-5 Our organization (Greenii Inc.) needs some help on sales planning, research, forecasting, Sales operations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for energetic teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, Hubspot (CRM) data analysis, positioning, sales prospecting, social media research, competitor analysis, virtual conversation with the prospects, Sales email creations, and more! Suitable projects in the sales stream include: Sales prospecting. Students develop a leads list from your recommended sources. Sales forecasting. Students will analyze your sales funnels and internal processes to develop recommendations for more accurate forecasting. Sales operations. Students review your sales processes and make recommendations in the area of operations to improve efficiency and increase conversion. Create sales emails and scripts for cold calling Sales and business operations integration using tools like Hubspot If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent communications skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Eco-friendly is Looking for Assistance for Supply Chain, Logistics Management
Number of Positions : 4 or 5 Our challenges: There are several tonnes of papers wasted in north America. At the same time the demand for paper bags is increasing. The kraft paper bags are not eco-friendly. Currently we collect clean newsprints, flyers from local libraries and flyer distributors (Nova Scotia & New Brunswick). Once it collected, we clean it without any chemicals or bleaching. After that we make paper bags and sell to small businesses. There are multiple challenges includes on handling logistics, supply chain management, essentials for small company. We don’t have any proper systems to streamline the whole process. We are looking for business solutions, suggestions from students on How to effectively collect the clean paper wastes and turn into a profitable and sustainable businesses. We want students to study any similar business models and suggest us solutions, it can be improvised solution, brand new solutions. 1) Business operations performance 2) Purchasing, sourcing, and procurement 3) Distribution and transportation 4) Supply and demand planning 5) Logistics 6) Manufacturing 7) Process flow 8) Software solutions / cloud management 9) Implementation of barcode 10) SKU development 11) Integration with solutions 12) Kaizen / 6S techniques This project will be a great learning for students because this project involves with real time research, analysis and development. The students get a great hands-on from this project. We are looking for enthusiastic, energetic students/teams to participate, and help us to propose solutions. And mutually benefit each other. Please feel free to contact me at Greenii.Inc1@gmail.com
Digital content creation, social media, branding
Number of positions available: 1 team of 6 persons Our organization (Greenii Inc.) needs some digital content creation, social media, branding, and graphic design help! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, SEO positioning, Digital content creation for sales, social media marketing, graphic design, prototyping, one-page creations, and more! Branding Research to define our unique brand position and create consistent promotional messaging Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story SEO Positioning / Social media marketing Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: * Keyword analysis to determine relevant search terms to our organization * A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share · Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site · Creating engaging content for prominent media websites · Working with tools and programs such as Google Analytics, Shopify, Mailchimp, Hootsuite, Metric analysis Digital content creation/Social media content · Write blog articles, email newsletters/sequences, and other content pieces on assigned topics · Assist with a social media video launch to promote our organization · Evaluate recent successful user-generated campaigns, preferably in our sector · Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and video skills would be the ideal candidate for this project. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking help for sales planning, research & analysis, forecasting
Our challenges: There are several tonnes of papers wasted in North America. At the same time, the demand for paper bags is increasing. The kraft paper bags are not eco-friendly. Currently, we collect clean newsprints, flyers from local libraries and flyer distributors (Nova Scotia & New Brunswick). Once it collected, we clean it without any chemicals or bleaching. After that, we make paper bags and sell them to small businesses. There are multiple challenges includes on sales, Pricing, creating awareness to the customers, because they think the regular paper bags are eco-friendly and cheap, return on investment, research, analysis We don’t have any proper CRM systems to streamline the whole process. We are looking for business solutions, suggestions from students on How to have a proper solution in place and turn them into profitable and sustainable businesses. We want students to study any similar business models and suggest our solutions, it can be improvised solution or brand new solutions. 1) Sales strategy 2) Customer discovery 3) Value propositions 4) Quantitative sales planning forecast 5) Price analysis 6) Competitor analysis 7) SWOT Analysis 8) Product analysis 9) Process flow 10) Business operations performance 11) Logistics 12) Process flow 13) Software solutions/cloud management 14) Integration with solutions This project will be great learning for students because this project involves real-time research, analysis, and development. The students get great hands-on from this project. We are looking for enthusiastic, energetic students/teams to participate, and help us to propose solutions. And mutually benefit each other.
Eco-friendly is Looking for Assistance for Supply Chain, Logistics Management
Number of Positions : 4 or 5 Our challenges: There are several tonnes of papers wasted in north America. At the same time the demand for paper bags is increasing. The kraft paper bags are not eco-friendly. Currently we collect clean newsprints, flyers from local libraries and flyer distributors (Nova Scotia & New Brunswick). Once it collected, we clean it without any chemicals or bleaching. After that we make paper bags and sell to small businesses. There are multiple challenges includes on handling logistics, supply chain management, essentials for small company. We don’t have any proper systems to streamline the whole process. We are looking for business solutions, suggestions from students on How to effectively collect the clean paper wastes and turn into a profitable and sustainable businesses. We want students to study any similar business models and suggest us solutions, it can be improvised solution, brand new solutions. 1) Business operations performance 2) Purchasing, sourcing, and procurement 3) Distribution and transportation 4) Supply and demand planning 5) Logistics 6) Manufacturing 7) Process flow 8) Software solutions / cloud management 9) Implementation of barcode 10) SKU development 11) Integration with solutions 12) Kaizen / 6S techniques This project will be a great learning for students because this project involves with real time research, analysis and development. The students get a great hands-on from this project. We are looking for enthusiastic, energetic students/teams to participate, and help us to propose solutions. And mutually benefit each other. Please feel free to contact me at Greenii.Inc1@gmail.com
Looking to develop automatic paper folder machine using pneumatic control desig
Our organization (Greenii Inc.) needs some help on developing a custom paper folder using pneumatic control designs or linear actuators! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We currently employ independent contractors (newcomers/refugee women) to make paper bags. It's a tedious process of collecting the recycled papers such as newsprints and flyers and manually fold it. Since some of the small papers need to glue to make them into large sheets, some of the papers are folded already. However, we need a machine to fold at the right edges, crease, and fold into paper bag form. This project may combine research, 3d modeling, product development, fabrication, simulations, Pneumatic control systems, or electric actuators. Research on the existing paper folding machines Research on existing paper bag making machine Design and drafting 3D modeling Brainstorming design ideas. Developing a design prototype. Build a basic prototype Refining design ideas with feedback from experts You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer and desired online store features should be conducted. We want to have a design prototype that will help us to develop the machine for production implementation. The final deliverables include: A tested prototype of our machine design. A 10-minute presentation on the research and design process and insights. A report on the prototypical store design, with supporting research insights and testing results. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent design, engineering, automation design skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking help for UX/UI, website, E-commerce integrations
No of positions: 5 Our organization (Greenii Inc.) needs some help on UX/UI, website, e-commerce integrations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We currently created our website with Shopify, we have not received any traffic so far. We are looking for energetic teams that can help amplify what makes us unique and create a better UX/UI Experience for our customers. This project may combine research, google analytics, Metric analysis, Hubspot (CRM) data analysis, positioning, social media research, competitor analysis, Amazon seller, Etsy seller, eBay seller, email creations, and more! Mapping out the online purchase process. Conducting user interviews and industry research. Brainstorming design ideas. Developing a design prototype. Surveying our target customers for design feedback. Refining design ideas with feedback from experts and target customers. Find out the reasons, why there is no traffic to our Shopify website? Amazon seller, etsy seller, ebay seller, other e-commerce platforms integration, and account creations. You will have access to a member of our management team for direction, clarification, and customer and industry insights. Further research on our industry, target customer and desired online store features should be conducted. We hope to gain an understanding of the features and design that our target market will expect in our new online store. We want to have a design prototype that is informed by real customer input and feedback that we can bring to a developer for implementation. The final deliverables include: A tested prototype of our online store design. A 10-minute presentation on the research and design process and insights. A report on the prototypical store design, with supporting consumer research insights and testing results. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent communications skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Looking help for sales planning, research, forecasting
Positions available: 4-5 Our organization (Greenii Inc.) needs some help on sales planning, research, forecasting, Sales operations! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for energetic teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, Hubspot (CRM) data analysis, positioning, sales prospecting, social media research, competitor analysis, virtual conversation with the prospects, Sales email creations, and more! Suitable projects in the sales stream include: Sales prospecting. Students develop a leads list from your recommended sources. Sales forecasting. Students will analyze your sales funnels and internal processes to develop recommendations for more accurate forecasting. Sales operations. Students review your sales processes and make recommendations in the area of operations to improve efficiency and increase conversion. Create sales emails and scripts for cold calling Sales and business operations integration using tools like Hubspot If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent communications skills would be the ideal candidate for this project. This is a great project for students to prove their sales expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Digital content creation, social media, branding
Number of positions available: 1 team of 6 persons Our organization (Greenii Inc.) needs some digital content creation, social media, branding, and graphic design help! We are a social enterprise focusing on People, Planet, and profit. Our products are very unique and novel in North America, aiming to reduce the cutting of trees and reuse the papers effectively. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, SEO positioning, Digital content creation for sales, social media marketing, graphic design, prototyping, one-page creations, and more! Branding Research to define our unique brand position and create consistent promotional messaging Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story SEO Positioning / Social media marketing Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: * Keyword analysis to determine relevant search terms to our organization * A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share · Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site · Creating engaging content for prominent media websites · Working with tools and programs such as Google Analytics, Shopify, Mailchimp, Hootsuite, Metric analysis Digital content creation/Social media content · Write blog articles, email newsletters/sequences, and other content pieces on assigned topics · Assist with a social media video launch to promote our organization · Evaluate recent successful user-generated campaigns, preferably in our sector · Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. A student or team with excellent writing and video skills would be the ideal candidate for this project. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.