Blogging on Natural Ingredients in Cosmetic Industry

Katarina Apet Style is in process of the developing new cosmetic products utilizing only natural ingredients. The products will be based on the proprietary combinations of various botanical extracts and organic molecules. We would like to collaborate with students to create blog posts that educate consumers on the benefits of natural ingredients in our future products and to build consumer awareness. The students will be assigned specific ingredients to develop their blogs. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, and our natural ingredients. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Competitive Analysis - Cosmetics Products based on Natural Ingredients

Katarina Apet Style and Image Consultant is in the process of complementing its services with a line of innovative cosmetics products based on the latest research on Hyaluronic Acid, macadamia oil, amaranth oil, and naturally present in our bodies organic molecules used in cosmeceutical products. We need to have a better understanding of competitive brands and products and how they are perceived by the target audience. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Segmentation of the target audience and user profiles Identification of our current competitors with similar product offerings for each target segment Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. Blogging on the competitive products and our advantages over them. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Blogging on World Fashion Trends

Katarina Apet Style is in process of the developing engaging content on world fashion trends. We would like to collaborate with students to create blog posts that will be engaging and educational contributing to the formation of the personal brand of Katarina Apet Style. The students will be assigned specific fashion-related topics to develop their blogs. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, and world fashion trends. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Marketing Strategy - Capsule Wardrobe Service

We want to expand our capsule wardrobe service to online clients in North America and Europe. the ramp-up to commercialization and the best approach to go to market successfully with our service to online clients. Initial questions to brainstorm include, but are not limited to: 1. Messaging strategy to provide an exciting online capsule wardrobe experience and brand uniqueness 2. Partnership development with clothing brands. 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics, and new customer acquisition strategies, and better understand the current competitive market.