Strategic Marketing and Marketing Plan - 2023 Fall
MKTG 3042
Your organization has a product or service requiring a marketing plan. Up to six student teams will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.
Strategic Marketing and Marketing Plan - 2022 Fall
MKTG 3042
Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.
Fall 2022 Management Consulting
MGMT 7025
Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.
Strategic Marketing and Marketing Plan
MKTG 3042
Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.
Management Consulting
MGMT 7025
Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan.