Salem State University

Salem, Massachusetts, United States

This experience offers learners from a Marketing Fundamentals course the opportunity to apply their classroom knowledge to real-world scenarios by crafting customer personas, identifying customer segmentation, and developing positioning statements for DeMarco Watches. Learners will leverage their understanding of market dynamics and consumer behavior to create targeted marketing strategies that align with the brand's goals. This hands-on project allows students to bridge theoretical concepts with practical applications, enhancing their ability to contribute effectively to marketing initiatives.