Goodums Food x Humber College
Summary Welcome to the Riipen Cross-College Entrepreneurial Challenge! This year's competition will have two portions: a video submission and a live pitch. The video submission will be a 5-7 minute solution of Goodums’s case problem, submitted by 11:59 am on April 27th.
Cineacloud Film and Entertainment Platform: Website Development
Our company would like to explore software development for market delivery. The students will support the senior development team in the creating an overhaul of the website for the platform. They will work on creating a new wireframe for the website and design a new UX. The student will oversee modules on our platform and assist the project manager. There will be a 2-hour commitment per day. 5 days per week for an 8-week term
Retailers and Vendors Market research
Our company will advertise thousands of Halal food products online. The main problem we are trying to solve is gathering detailed information about available Halal food market stores and vendors in the main cities in Ontario province to build our database for potential retailers and vendors who will list their products on our platform. This will involve several different steps for the students, including: Ask for referrals: Contact information and meaningful endorsements from colleagues, friends, customers, other retailers, and vendors. Check Halal websites and publications: Including trade organizations, associations, guilds, regulatory boards, certification agencies, and newsletters. Google it: Use a variety of specific phrases, try adding your geographical location, and pay close attention to any paid ads that appear Call local associations or the BBB: Most cities have an economic development organization or professional resource center that will offer vendor listings with background information, historical data, previous complaints or grievances, etc. Bonus steps in the process would also include: Identify From the gathered information of retailer and vendor which ones are right for you. Retailers and Vendors' business size and scale. Create retailers and vendors pre-qualifying questions. Analysis of retailers' and Vendor's customer reviews.
Digital Content Creation - Social Media for Food Start Up
The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.
Integrated Marketing Strategy Development for MVT+: Enhancing Local Engagement and Service Visibility
MVT+ aims to enhance its presence within the local community, increase customer retention, and drive new client acquisition through a multifaceted marketing strategy. The project involves creating and implementing strategies for referral programs, gift cards, service packages, and targeted discount initiatives. Additionally, learners will focus on digital marketing aspects, including Google PPC, Meta Ads, email marketing, and advanced analytics setup. The goal is to ensure that MVT+ effectively reaches its target audience and converts leads into loyal customers. This project provides an opportunity for learners to apply their classroom knowledge in marketing, digital advertising, and data analytics to a real-world scenario.
Social Media Strategy and Digital Marketing Campaign for Biggry
Biggry, a company specializing in innovative consumer products, seeks to enhance its digital presence and engagement through a comprehensive social media strategy and digital marketing campaign. The goal of this project is to develop a cohesive plan that leverages various social media platforms to increase brand awareness, drive website traffic, and boost customer engagement. The project will involve analyzing current social media performance, identifying target audiences, and creating engaging content tailored to these audiences. Additionally, the team will design a digital marketing campaign that includes SEO optimization, email marketing, and paid advertising strategies. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing principles, social media analytics, and content creation. Key tasks include: - Conducting a SWOT analysis of Biggry's current social media presence. - Identifying and segmenting target audiences. - Developing a content calendar with engaging posts. - Creating a digital advertising strategy. - Establishing KPIs and metrics for campaign success.
Social Media Marketing Intern Project
We are looking for an ambitious and creative social media marketer to help build a strong and scalable brand, grow our online presence, increase users, and contribute to a meaningful mission. This person will support the company’s social media channels, content creation, ad management, and influencer campaign management. We’re looking for a sharp, analytical and entrepreneurial marketer who has a pulse on social media trends and fads. This person will be given a lot of autonomy and responsibility. We are a goal orientated company, with aggressive objectives. This role is a key proponent in the success of us reaching those goals. You will work with the Marketing and Community Engagement Coordinator for planning and strategizing but will take on a lot of responsibility and autonomy in your projects. Who you are: A data-driven, goal oriented and strategic marketer, who enjoys tackling challenges and solving problems. You have hands-on experience and a passion for designing brands and marketing campaigns You are driven and capable of making decisions on your own yet are also collaborative and a team player You have a strong eye for design and brand image. You are able to take creative direction and turn it into something beautiful and powerful. You are passionate about digital marketing and social media. You are an advocate for women’s rights and have strong intersectional feminist values. You are excited and motivated to be part of an impactful mission. You are a creative thinker and self-starter. You thrive in challenging environments and are excited about a blank canvas to make your mark on. Requirements: B2B or B2C startup experience a plus Ability to present complex and sensitive information in easy and aesthetic ways. Exceptional communication and time management skills Strong design and content creation skills Proficient in PowerPoint, Microsoft Office, Canva and light video editing Hands-on experience with running brand social media accounts on platforms like Instagram, TikTok and LinkedIn Nice to Have: A Portfolio of past projects 1 year experience growing brands online through social media.
Creative Marketing Campaign (5 Specific Roles, Read Details)
Coello Creative Agency seeks a team of learners to develop a comprehensive and innovative marketing campaign. The goal is to increase brand awareness and engagement through a multi-faceted approach. The project involves five distinct roles: Social Media Marketing Intern, Community Outreach Liaison, Data & Market Research Intern, Virtual Assistant, and Graphic Design + Copywriting. Each role will contribute unique perspectives and specialized skills to create a cohesive and effective campaign. The team will collaborate closely with Coello's in-house team to ensure alignment with the company's brand and objectives. The project will provide learners with practical experience in market research, social media strategy, community engagement, and creative content development.