word-craft - Influencer Engagement and Outreach

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: word-craft inc. is a female-led social media marketing agency. We're looking for a student to help us develop our influencer outreach program for a number of our clients. We work with large corporations as well as small businesses across Canada. Our student will be in charge of managing lists of influencers in different industries and will be engaging those influencers to increase brand awareness for our clients. This could include following influencers, liking and commenting on their posts, sending them curated packages, reposting influencer-created content, etc. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 1 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Curating lists of influencers in different industries (health/fitness, pets, foodies and crafters) Engaging with influencers on Instagram on a regular basis Measuring results in a report UNIQUE ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS : Marketing Writing Analytics PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Ingrid Deon