Brand Voice

Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.

CreateBrandStoryAudienceSegmentationHandbook

Our company is looking to create a new updated Brand Vision Story to align with the new direction and vision of our brand and give us a fresh storytelling and marketing visions. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years. But we are looking to fine tune our communications, value propositions and market targets & customer personas, and brand voice. This will involve several different steps for the students, including: Researching current marketing assets, communications & working with our founder to re-define. Developing and designing a strong brand story, values & customer profiles Developing a new framework for messaging and targeting using this Creating a social media toolkit with the new communications that can be parlayed across all our media assets & website. Creating potential profile using usage guideline for brand voice.

Creating Graphic Design Assets

Our company is looking to design assets, of product sample pouches; labels for sample jars, and boxes that will be used to send these to B2B retail buyers and for B2C for sampling our products. This may involve: Creating new sample packages for branded labels; pouches; and boxes to package them in, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals. Designing and presenting thumbnails for design assets based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset in appropriate design file, based on the approved thumbnails.

B2B - Sales Incentives Program (Distribution to Bricks & Mortar)

Our company is hoping to improve our sales process to improve our ROI and overall operations with our outsourced Sales & Distribution teams. In this project, student will create a Sales Incentive program that is tier based to incentivize current sales & distribution teams in their sales process. The incentives will be for: 1) sales representatives 2) store listings You will develop a tiered incentive program and a new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Referral Marketing Campaign Plan - Summer Season Strategy

Our organization is passionate about customer based referral marketing campaigns. We ​​want to increase our ROI, conversions and followers utilizing a compelling referral based marketing program. Based on the elements below create a campaign with a series of tears: Make sure our brand message is easy to understand and repeat. Build a community around our brand. It’s more than a product and a logo. It’s what we stands for and represents. If our customers identify with those values, they will share our story with others, with or without an incentivized referral program. Your customers are your best salespeople. They can “sell” to their friends and family without sounding salesy. And their friends are more likely to go with a recommendation from a friend than some celebrity on a TV screen. Make referrals easy. It should be simple for our customer to share our brand with referral rewards that match their purchasing behavior - to create an army of loyal cheerleaders working on our behalf

Awareness Video Creation - As Told By The Founder

Our organization and founder is passionate about promoting social causes in the areas of mental health wellness and sustainability. We ​​want to increase awareness about these particular topics. We would like to collaborate with students to create awareness videos on these two topics This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Brand Story Video Creation (sustainability creation story)

Our organization is looking to develop an video about our brand story and it's focal point being sustainability environmental impact on the planet. We are looking for a students to assist us in the script development, storyboard, scene creation, and of this video using stock videos, content we have created already of our founder speaking, etc. We envision this project to include but not be limited to: The creation of a meaningful and engaging 15 - 20 minute video about our brands environment impact story hat is consistent with our brand guidelines and communication strategy This video will be displayed on our website and on social media platforms

Market Expansion Research & Data Collection

We are ready to take our B2B business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Include a roadmap along targets email contact. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? In addition, creating a spreadsheet with locations and buyers.

Newsletter Development and Publishing

We are looking for a student to help develop, create and set up automated monthly a Mailchimp automated a newsletter that supports our organizations' B2B business development & direct to consumer outreach. We think this project will include: Creating a monthly newsletter with helpful information so readers feel inspired. One for B2B & one for DTC Creating and soliciting materials to be published. Determining the features of a publication. Setting and enforcing deadlines. Making a final determination about what will be published in an issue. Coordinating frequency of publication. Overseeing all operations of a publication.

Social Enterprise B-Corporation & Best Natural Beauty Certification Plan

To achieve B-Corporation certification, our company must receive a minimum score on social and environmental performance. This is an online assessment that is overseen by the independent body that certifies B-Corporations (the B Lab). The assessment covers our entire operations and measures our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. In addition to this research and propose the top natural beauty certification(s) and the steps to getting certified

New Line (GLOW) Sales & Distribution Sell Presentations & Sheets

In 2023 we are launching a new line, the GLOW line. We would like a graphics design student to help us with creating a series of sales pitch documents, line sales sheets, product information sheets, and product introduction sheets for our sales and distribution team to use for B2B sales and education that is aligned with our vision, mission, and sector. This will be for our new Product Line we are adding to our current line - GLOW. We will ensure the student has a clear understanding of what these elements are for our organization. We are a Canadian organic skincare brand with epic love of the planet, others and want the right designer to join us on our journey to help us tell our story. www.clearlifeinc.com Ultimately, you will be working on taking content and designing marketing tools for our organization, including print collateral that we can use as go-to marketing tools for our sales and distribution team. Give us a shout if this sounds interesting to you.

New Product Line Packing Design

We would like a student to help us with create packaging design for a CBD infused body product, and our new GLOW lines that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We will be using these designs as part of our pitch for our Ifundwomen campaign. This includes labels and boxes designed to specification and on brand. Please include portfolio or you will not be considered for the role. The Designer is responsible for creating commercially viable product designs for our CBD beauty. The design aesthetic ability must be feminine, approachable and sophisticated to support our brand voice. Be able to effectively interpret brand needs as outlined in creative briefs and translate them into compelling packaging design Ultimately, you will be working on design we can use as go-to marketing. If you like the sound of our culture, and are ready to tackle this challenge with us, give us a shout

Website Development

We would like a website re-design for our organization. We would like to work with students to develop a new revised website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Incorporate in new tabs for wholesale distribution orders, and more motion and video and consumer interaction, Build using our current frame a fully-functioning revised website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Brand Community Cross Brand Event Plan

Our brand is expanding our community outreach, and brand awareness by creating an event to launch this summer that will include cross brand inclusion with like minded brands/organizations. The event will be both experiential and educational on self care, eco living geared to our customer demographic in a public weekend event we will offer and execute. Our brand is also looking to expand it’s in person community footprint to embrace our customers with the brand philosophies of sustainability. Project could include the following stages: Research into museum market to identify key trends and opportunities as well as competitors Research demographic to determine who they are and why they would visit our event Develop recommendations for event wellness activities and speakers to include in the event Create spreadsheet of contacts: brands; speakers, wellness experts Design recommendations along with implementation plan with costs Present your recommendations for consideration

Digital Content Creation - Instagram For Spring Season

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We would like a marketing student to create visual content for a 90 day Instagram spring seasonal campaign launching on the platform. They will work collaboratively with our Marketing Director with copywriting to include in visual assets that they will create for the platform for a 90 day period. These will include using graphic design and aspects of motion and photography along the visual direction on our existing Instagram stories. Ultimately, you will be working on content creation for our organization, including collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation - Tik Tok For Spring Season

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We would like a marketing student to create visual content for a 90 day Tik Tok seasonal campaign launching on the platform. They will work collaboratively with our Marketing Director with copywriting to include in visual assets that they will create for the platform for a 90 day period. These will include using video content, graphic design and aspects of motion and photography along the visual direction on our existing Tik Tok. Ultimately, you will be working on content creation for our organization, including collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

IfundWomen Digital Fundraiser Campaign

We would like students to help us with creating a campaign strategy, and schedule content that is aligned with our vision, mission, and sector for our IFund Women fundraising campaign. We will ensure the student has a clear understanding of what these elements are for our organization. Strategy Market the campaign Launch the campaign Promote the campaign Include Create a precise pitch (why CLEARlife?) Create a planning stage where you can gather all materials and create necessary content (along with our graphics person) Create a networking strategy for more potential supporters Figuring out rewards & time lines Reward fulfillment road map Ultimately, you will be working on strategy creation and then execution of the campaign for our organization, including using collateral created by our art department that we can use as go-to market fundraising campaign If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Needs a title

What is the main goal for the project? We would like a students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization Ultimately, you will be creating 90 days of content to be used across our social media platforms. Our Organic Skincare CLEARlife is a Canadian ethically made skincare line geared for epic love of self, others, and the planet. Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self. Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Creating Graphic Design & Video Assets for Social Media Platforms

What is the main goal for the project? We would like a students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization Ultimately, you will be creating 90 days of content to be used across our social media platforms. Our Organic Skincare CLEARlife is a Canadian ethically made skincare line geared for epic love of self, others, and the planet. Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self. Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Multi Influencer Campaign

We would like students to help us with creating an influencer content campaign that will run over a 3 month period that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our Organic Skincare CLEAR life is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet. Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). Ultimately, you will be working on creating a strategy and execution to launch and pitch to micro influencers in the wellness and sustainable area for our organization. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation - Home Clarity

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Home Clarity's background gives a unique perspective on each home, and attention to detail is second to none. Based in Canada, Home Clarity can de-clutter your life. Get help clients declutter, organize, or stream line for pre-staging preparation or packing up for a move. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools for our emerging brand. Ideally we would like to have 90 days of content created for stories and instagram feed. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. You can view our website: www.homeclarity.ca Home Clarity is a new branch by CLEAR life

Digital Content Creation - Tik Tok

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We would like a marketing student to write copy for a 90 day Tik Tok seasonal campaign launching on the platform. They will work collaboratively using our graphic designers visual assets that they will then load into our auto scheduling tool for the platform for a 90 day period. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Website Design - New Brand

We would like students create a new website for our new marketing agency ( CLEAR AGENCY ) by our current brand ( CLEAR life ) aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Who We Are: CLEAR Agency offers digital marketing strategies, content and branding for innovative and thoughtful brands predominately in the area of sustainability. Currently you can find our own sustainable Canadian skincare brand at www.clearlifeinc.com Our Values It’s about the work required, and beauty to behold to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. www.clearlifeinc.com

Sales & Distribution Sell Presentations & Sheets

We would like a graphics design student to help us with creating a series of sales pitch documents, line sales sheets, product information sheets, and product introduction sheets for our sales and distribution team to use for B2B sales and education that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a Canadian organic skincare brand with epic love of the planet, others and want the right designer to join us on our journey to help us tell our story. www.clearlifeinc.com Ultimately, you will be working on taking content and designing marketing tools for our organization, including print collateral that we can use as go-to marketing tools for our sales and distribution team. If you like the sound of our project and values, and are ready to tackle this challenge with us, then we'd love to hear from you.

New Product Line Packing Design

We would like a student to help us with create packaging design for a CBD infused body product line that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We will be using these designs as part of our pitch for our Ifundwomen campaign. This includes labels and boxes designed to specification and on brand. Please include portfolio or you will not be considered for the role. The Designer is responsible for creating commercially viable product designs for our CBD beauty. The design aesthetic ability must be feminine, approachable and sophisticated to support our brand voice. Be able to effectively interpret brand needs as outlined in creative briefs and translate them into compelling packaging design Ultimately, you will be working on design we can use as go-to marketing. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Brand Books Created: Design Brand Book; Style Guide Shoots; Investor Pitch Deck

We would like a graphics design student to design of our brand guide books. The goal of these books is to keep all internal and external teams working on our brand aligned with our vision, mission, and style appropriate to both our brand and sector. Our project includes: 1. Brand Design Book which covers all the branding fonts, colours along with brand mission, vision and value statements. 2. Style Guide Book is for all media assets teams to follow when creating content like photos or video to guide them with photo lighting style, type of talent, clothing and props, and colours appropriate to our brand. 3. Pitch deck is for investors, distributors, brokers local and internationally that outlines our brand story, our products, and philosophy along with our distribution, marketing and growth strategy. We will ensure the student has a clear understanding of what these elements are for our organization. We are a CDN organic skincare brand. If you are value driven give us a shout.

Digital Content Fundraising Campaign Creation

We would like a graphics design student to help us with creating a fundraising social media content campaign for Ifundwomen to raise funds for a CBD body line we are launching that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our Organic Skincare CLEAR life is a Canadian, female-founded, natural skincare line Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). > Ultimately, you will be working on content creation for our organization, including video, social media content posts and stories, and other collateral that we can use as go-to marketing tool for this campaign. If you like the sound of our culture, and are ready to tackle this challenge then we'd love to hear from you.

New Product Innovation & Launch

We would like students to help us with create a strategy for launching a CBD infused body product line that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our Organic Skincare CLEAR life is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet. Our Values It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money). Ultimately, you will be working on strategy for our organization, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. www.clearlifeinc.com

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. graphic design, packaging design, website design Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.