Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.

Our learners bring entrepreneurial thinking, strategic planning, and problem-solving skills to tackle real-world business challenges. They excel in developing innovative solutions, crafting actionable business strategies, and driving growth through marketing, branding, and collaboration. Companies will benefit from adaptable, resourceful professionals ready to lead projects and deliver measurable outcomes.

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings  

Seneca Polytechnic invites you to collaborate with our PSL 205 - Capstone course learners. These students are focused on professional selling, including prospecting, sales strategy, and client engagement. This experience requires students to engage in a professional consulting engagement. The project is divided into three stages: Discovery Interviews Consulting Analysis, and Presentation of Go-to-Market Solutions. This hands-on experience allows students to apply their learned skills in a real-world context, providing valuable insights and strategies to the client. We ask employers to engage in regular communication with learners, provide necessary project information, attend the final presentation, and deliver constructive feedback on project outcomes through the Riipen platform.

This post-graduate program provides students with a blend of theory, hands-on practical exposure and applied research to benefit business organizations, while allowing the opportunity for students to specialize in their chosen career fields. Projects will be developed by integrating the skills acquired in the program and may involve on-site research and/or third-party industry related projects. Researching and presenting sustainable solutions to business problems are core tenets of this course. The course positions students as business consultants under the guidance of the professor. Students can take on any business-related problem.

Research results on the target market and strategy to break through clutter Creative concepts and executions Budget breakdown Media selection and Integrated Marketing Communications (IMC) presentation Strategic roadmap and implementation plans

Mixed graduate class with multiple backgrounds including: Civil Engineering Agriculture Architecture Environmental Science Forestry Chemistry

Architectural companies who are designing with sustainability approaches in their projects. Who are retorting exiting buildings' envelop.

Students have international experience and bring to the table the following: 1. Cross-Cultural Communication: Ability to effectively communicate and collaborate with individuals from diverse cultural backgrounds, understanding cultural nuances and adapting communication styles accordingly. 2. International Business Strategy: Proficiency in formulating and implementing business strategies that account for global market trends, competition, regulatory environments, and cultural differences. 3. Market Analysis and Research: Skills in conducting comprehensive market analysis, identifying global business opportunities, evaluating market potential, and conducting market research to support decision-making. 4. Global Supply Chain Management: Understanding global supply chain dynamics, logistics, sourcing strategies, and risk management in international operations. 5. International Finance and Trade: Knowledge of international finance mechanisms, foreign exchange markets, trade finance, global financial regulations, and risk management in international transactions. 6. Global Business Ethics and Corporate Social Responsibility (CSR): Understanding of ethical considerations and CSR practices in a global context, including cultural differences in ethical standards and sustainable business practices. 7. Cross-Border Legal Compliance: Familiarity with international business laws, regulations, trade agreements, intellectual property rights, and compliance requirements across different jurisdictions. 8. Global Marketing and Brand Management: Skills in developing global marketing strategies, managing international branding, adapting marketing campaigns to diverse cultural contexts, and leveraging digital marketing channels. 9. Leadership and Team Management: Ability to lead multicultural teams, foster collaboration, resolve conflicts, and motivate team members across geographical boundaries. 10. Global Business Negotiation: Proficiency in conducting negotiations in cross-cultural settings, understanding negotiation styles, cultural influences on negotiation processes, and achieving mutually beneficial outcomes. 11. Emerging Markets and Risk Assessment: Knowledge of opportunities and challenges in emerging markets, assessment of political, economic, and social risks, and development of strategies to mitigate risks in global business expansion. 12. Technology and Innovation in Global Business: Understanding technological trends, digital transformation, innovation management, and leveraging technology for global business growth and competitiveness. 13. Business Intelligence and Data Analytics: Skills in gathering and analyzing global business data, deriving insights, making data-driven decisions, and predicting market trends. 14. Global Entrepreneurship: Ability to identify and evaluate entrepreneurial opportunities in international markets, develop business plans, secure funding, and navigate the complexities of starting and scaling a global venture. 15. Crisis Management and Adaptability: Capability to respond effectively to unexpected global crises, such as geopolitical instability, natural disasters, or pandemics, and adapt business strategies accordingly.

Guided by your organizational objectives, a group of student-researchers in the strategy stream of our creative advertising program will perform quantitative, qualitative, and social listening research in order to provide you with key insights and strategic recommendations.

A team of 4-5 students to assist your organization on a Purchasing - Materials Management challenge! Based on the client's requirement, this can be a single challenge with multiple teams offering different solutions or multiple challenges assigned to different teams. Mentor: Prof. Phillips-a highly skilled practitioner, with experience at the Tier 1 & OEM levels. Skills incl. Accounting; Operations, Purchasing/Mat'l/Mgmt; Supply Chain Mgmt., Lean Mfg., Continuous Improvement

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.

If your organization is interested in becoming more viable through the incorporation of socially responsible initiatives (Sustainable Development Goals promoted by the United Nations), students in Applied Business Communication course (ENG205) can complete a Needs Analysis and offer recommendations. These recommendations will be gained through a thorough research and deep analysis of the research findings, which will be properly documented.

If your organization is interested in becoming more viable through the incorporation of socially responsible initiatives (Sustainable Development Goals promoted by the United Nations), students in Applied Business Communication course (ENG205 NBA) can complete a Needs Analysis and offer recommendations. These recommendations will be gained through a thorough research and deep analysis of the research findings, which will be properly documented.

A group of 3-4 International Business Diploma students will spend approximately 25-30 hours collectively to develop a project plan for a project of your choosing. The will use your project objectives, timelines, budget and resource requirements to create a roadmap that you can implement to execute the project successfully.

In a group of 4 to 5, participants will work with organization or brand to conduct an audit of their social media and communications channels and develop a digital strategy designed to help achieve the organization’s goals.

In teams, students will analyze a new or existing product or service concept of the healthcare organization's choice in order to develop a comprehensive proposal, marketing plan and final presentation. Students recommendations will be based on their findings.

How will your company respond to the 5G revolution? Students from technical programs will analyze how the adoption of 5G may affect areas related to your industry, organization, or occupation and will report on their findings. The focus of the study may include Communication and media, Equipment, tools, devices, systems, Finances, Inter-connectivity between technologies (Internet of Things [IoT]), Occupations and employment, Safety, speed, and efficiencies, and/or Tasks and processes.

How will your company respond to the 5G revolution? Students from business programs will analyze how 5G may affect your business sector, organization, or occupation and will report on one (or several) of the following areas: Communication and conferencing Customer service Efficiencies, tasks, and workflow Finances Occupations, employment, and career searches Office usage and remote work Organizational behaviour and mental health Training and on-boarding Transportation, deliveries, and commutes

Over a 10-week period, student groups will assess an existing program of your organization's choosing, to develop a program plan, implementation plan and evaluation framework using a logic model. Specifically, students may evaluate program effectiveness, program development, resource allocation and policy development. Note: The Milestones listed in this assignment align with the semester's learning outcomes. If required, they can be adjusted to accommodate the needs of the company.

This assignment evaluates a digital health solution that is being used in healthcare to determine its impact on improving patient outcomes. Students build on concepts learned in Introduction to Health Informatics to evaluate a health solution that improves and supports the patient care process. Students also will incorporate the Achieve Results domain of the LEADS framework.

A group of 3-4 International Business Diploma students will spend approximately 25-30 hours collectively to develop a project plan for a project of your choosing. The will use your project objectives, timelines, budget and resource requirements to create a roadmap that you can implement to execute the project successfully.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.

As an alternative option to answering a discussion board question on Blackboard, WIL students will provide input on their unique onboarding process for their winter 2019 co-op/work term placement.